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NetJets
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July 2019

ADS-B Triggers Privacy Concerns

NetJets’ Response to Satellite Tracking Mandate

We believe flying private is supposed to be just that: private and shielded from public scrutiny. And while our entire fleet is taking advantage of the Automatic Dependent Surveillance–Broadcast (ADS-B) benefits, our Owners’ safety and privacy will not be put in jeopardy. That’s because NetJets’ tail numbers are never associated with a specific traveler, and passenger travel data is maintained under strict confidentiality. At NetJets, your safety and privacy will always be our highest priority.

ADS-B Defined

Historically, ground radar has acquired an aircraft’s position in five to 12 seconds. Today, ADS-B enables an aircraft to determine—and broadcast—its position almost every second via satellite navigation. Armed with this cutting-edge surveillance technology, pilots have an improved view of traffic information, weather radar, and flight information. This translates into improved safety and efficiencies, especially in highly congested areas, such as New York, Chicago, and Southern California. 
Ultimately, this new technology will provide: 
  • Greater precision and flexibility
  • ​​​​​​​Reduced travel time
  • Improved aircraft performance
  • Reduced fuel burn, exhaust, and noise

Before ADS-B

Prior to ADS-B, the public could go on FlightAware® or a number of other sites to track flight plans. Online exchanges even existed to crowdsource and share data. Because this put the safety and privacy of individuals and businesses at risk, the Federal Aviation Administration (FAA) felt it was necessary to offer aircraft owners/operators an added level of protection. The FAA-administered program called Aircraft Situation Display to Industry (ASDI) offered companies a way to opt out of having their ASDI flight information listed on the internet. With ADS-B, however, all aircraft—even those previously protected by ASDI blocking—can be tracked. 

Quote Open

 “I should point out that anybody out there who wants to do business with us, that if they take a [NetJets] plane nobody will be able to track them. … And if you use a company plane, it’s a big way of running a billboard that I’m in town for something.” 

Warren Buffett, Chairman and Chief Executive, Berkshire HathawayQuote Closed

After ADS-B

There are a multitude of proven advantages to leveraging this advanced technology. However, with aircraft now broadcasting not just their flight plans but their exact positions, trajectories, and speed in real time, aircraft can be tracked by anyone via a signal receiver that can be purchased on Amazon® for less than $100. To make matters worse, crowdsourcing websites like Virtual Radar Server, OpenSky Explorer, AirNav RadarBox, or ADS-B Exchange use web crawling techniques to link the aircraft squawk code to the tail number, owner/operator, etc. Leveraging this publicly available information means that every second of every day, the world now knows who is flying where.

Beyond tangible safety concerns, there are privacy matters and business implications at stake. In the past year, we’ve noted organizations attentively monitoring company flight patterns to make business forecasts. One example is the prediction that Amazon was moving to Richmond, Virginia—six months before the announcement was made by the e-commerce giant. Another example is when a corporate jet-tracking service recently followed the business jet activity into Omaha, Nebraska, and reported on Berkshire Hathaway’s potential involvement in a major energy deal. You can read the CNBC report here

Unfortunately, while associations like the National Business Aviation Association and the Aircraft Owners and Pilots Association are advocating for an effective solution, nothing appears to be happening to improve matters in the near future.

THE NETJETS ADVANTAGE:

Peace of Mind

Because of this new mandate, we have witnessed a heightened interest in shared ownership—as either a supplement or a replacement to an individual or business’ current solution. With our signature share program, our Owners not only receive the same tax benefits and guaranteed availability they need but also enjoy the peace of mind that accompanies full anonymity.