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NetJets
June 2017

FRIDA FJELLMAN FOR ART BASEL

NETJETS COLLABORATES WITH SWEDISH ARTIST
NetJets has been an Associate Partner of Art Basel for sixteen years. Ahead of the Basel show opening in June, we commissioned critically acclaimed Swedish Craft Artist, Frida Fjellman to create an innovative installation to be displayed in the NetJets VIP lounge at this years show.

Fjellman decided to reimagine the ceiling of the NetJets VIP lounge around the theme of a Crystal Atmosphere. The installation incorporates approximately 100 glass prisms of different sizes and colours that are all hung at different heights creating a dreamlike atmosphere where the visitor automatically becomes a participant among the glass crystals.

Frida worked closely with the Boda Glass factory to create the installation. Located in the famous glass blowing town of Boda Glasbruk, in Småland, Southern Sweden, the region is known as the Kingdom of Crystal and has been producing glass since the 18th century. The installation took over two months to create and each individual prism was created by hand by the skilled master glassblowers of Boda Glasbruk, each of whom have over 15 years’ experience in the craft.
Quote Open“I was interested in exploring the almost magical sense of tranquillity that you experience when cruising above the clouds - flying is perhaps one of the few oasis of calm in our increasingly interconnected digital society” Quote Closed
commented Fjellman on her work
“I was interested in exploring the almost magical sense of tranquillity that you experience when cruising above the clouds - flying is perhaps one of the few oasis of calm in our increasingly interconnected digital society. Crystal Atmosphere was designed to impart a sense of calm to the viewer as well as to intrigue and fascinate, making the visitor reflect and take a step back from their everyday lives. I hope that this will be a memorable and unexpected experience for the guests” commented Fjellman on her work.

Every year NetJets creates a six-day event at Art Basel with our VIP lounge providing owners with hospitality throughout the week, as well as access to the show during the VIP days. Following the Basel show in June, Frida Fjellman’s piece Crystal Atmosphere will also be on display at Art Basel Miami Beach in December.

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