The much-anticipated party featured signature game day cocktails, such as Kansas City ice water and the gold rush, created by the global leader in spirits, Diageo^®. Eddie Vedder performed live to an energetic audience who chanted “Eddie” at the show’s close. Sportscaster Chris “Boomer” Berman, former ESPN anchor and host of NFL Sunday Countdown, and Tony Dungy, NFL Hall of Fame coach and broadcaster, offered a live pregame breakdown. 

In addition to several food and cocktail stations, guests were encouraged to enjoy the Ketel One^® market cart featuring their new botanical vodkas, and the Whiskey 5 tasting featuring flavor profile cocktails created with Johnnie Walker, Bulleit^®, George Dickel^®, and more. Specialty coffee beverages were served by an on-site barista, and a custom photo booth with props allowed guests to capture memories.